What we bring to the table.
Whether you sell physical products, services, or use your site for lead gen, we help build the sales and marketing infrastructure that moves the needle — fast.
Garden State Consulting Group is a New Jersey-based, operator-led sales, marketing and AI growth consulting firm for e-commerce and digital-first companies. We design and build conversion-focused websites, implement AI from chatbots to agents, and build email marketing, sales systems and go-to-market strategy. Our founder, John Mikhaylov, has owned the P&L of a $150M DTC business. See our results, read the blog, or contact us.
Website design & builds
Garden State Consulting Group designs and builds fast, conversion-focused websites for companies.
Already have a site? Website redesigns that clarify messaging, improve UX, and lift conversions are part of the same service. One recent result: redesigned a lead gen site that increased conversion rate by 44%.
Magical Palace of Wayne
A day care center in Wayne, NJ. Garden State Consulting Group designed its website.
Visit the live site (opens in a new tab)AI implementation
We help companies use and deploy AI and AI tools, from chatbots to agents, with the strategy, rollout and training to make it stick.
- Start with the work, not the tool: find the repetitive, pattern-based tasks.
- Pick one or two use cases you can measure.
- Buy and configure first; build only where it's your edge.
- Put guardrails in place before anything goes live.
- Train the team on real work, then track ROI against a baseline.
See an example: this site's assistant
The chat assistant on this website answers visitors' questions from site content only and hands off to a call or email. Try it, bottom right.
Email marketing
Email marketing campaigns that drive engagement, retention, and revenue.
Read: Email Marketing for DTC Brands: The Flows That Actually Drive Revenue
Sales system design
Sales system design — from playbooks to compensation to pipeline forecasting.
Read: How to Design a Sales Compensation Plan That Drives the Right Behavior
Go-to-market strategy
Go-to-market strategy that connects brand, performance, and operations.
Get a free site & AI audit
Tell us your site and we'll send back a short list of quick wins.
- Conversion quick winsMessaging, calls to action, mobile and checkout or forms.
- AI & automation openingsWhere a chatbot, workflow or agent could save time.
- Your top prioritiesWhat we'd fix first, in plain English. Usually within a few business days.
The Growth & AI Readiness Checklist
A 15-minute self-audit that shows what's holding revenue back, and what to fix first.
- 48 yes-or-no checks across website, email, sales, CRM, AI and go-to-market
- A one-page scorecard that points to your fastest wins
- A plain-English path from chatbots to AI agents
- Quick wins you can act on this week
Some recent results
What does Garden State Consulting Group do?
Garden State Consulting Group is a sales, marketing and AI growth consulting firm for e-commerce and digital-first companies. We design and build websites, implement AI from chatbots to agents, and build email marketing programs, sales systems and go-to-market strategy.
Who do you work with?
E-commerce and digital-first companies, whether they sell physical products, sell services or use their site for lead gen. We work with founders, operators and revenue leaders across B2B, DTC, SaaS and hybrid e-commerce models.
Do you build new websites or only redesign existing ones?
Both. We design and build fast, conversion-focused websites, covering strategy and messaging, design, development, launch, SEO basics, and booking and lead capture. Redesigns that clarify messaging, improve UX and lift conversions are part of the same service.
What does AI implementation include?
AI strategy and use cases, customer-facing chatbots, AI agents for sales, marketing and operations workflows, tool selection and rollout, CRM and marketing-automation integration, team training and adoption, and measuring ROI.
How much does an engagement cost?
Pricing depends on scope. The fastest way to a clear answer is a 30-minute strategy call: tell us where growth is stuck, and we will tell you what we would fix first.
Who will we work with?
Every engagement is led directly by our founder, John Mikhaylov, an operator who has owned the P&L of a $150M DTC business, built and scaled sales teams, and founded and sold his own company.
How do we get started?
Book a 30-minute strategy call, or request the free site and AI audit on this page. You can also email John@gardenstatecg.com.
Ready to move faster?
Tell us where growth is stuck. We'll tell you what we'd fix first, and how fast.