Meet John Mikhaylov.

The operator

I've sat in the seat you're in.

I help e-commerce and digital-first companies grow faster, convert better, and scale smarter — across sales, marketing, and operations.

As the founder of Garden State Consulting Group, I partner with founders, operators, and revenue leaders to unlock one thing: measurable, profitable growth. Whether you sell physical products, services, or use your site for lead gen, I help build the sales and marketing infrastructure that moves the needle — fast.

What I bring to the table

• Email marketing campaigns that drive engagement, retention, and revenue
• Website redesigns that clarify messaging, improve UX, and lift conversions
• Sales system design — from playbooks to compensation to pipeline forecasting
• CRM and marketing automation workflows that scale with your business
• Go-to-market strategy that connects brand, performance, and operations

My background includes launching and scaling a multi-million-dollar tech company in a competitive space, turning around underperforming sales and marketing teams, and building systems that deliver sustainable growth. I've worked across B2B, DTC, SaaS, and hybrid e-commerce models — and I know what works in the real world.

AI implementation

I help companies use and deploy AI and AI tools, from chatbots to agents, and make sure the rollout actually sticks. AI implementation

Some recent results

• Helped a DTC brand lift email revenue by 32% in 60 days
• Redesigned a lead gen site that increased conversion rate by 44%
• Built an outbound system that delivered $1M+ in pipeline in 90 days

I'm not your typical consultant. I'm an operator — quick to diagnose, faster to execute, and always focused on impact.John Mikhaylov, Founder & CEO

My clients value straight talk, clear priorities, and systems that don't break when you scale.

If you're building or scaling an e-commerce or digital business and need a partner who understands both the art and science of sales and marketing — let's talk.

Book a strategy call →

Career highlights